Claim Your Space

The world has a long history of telling women to be smaller. Be quieter. Be less. But like hair, we were never meant to act flat or stay in place. Determined to challenge those expectations, Nexxus® is launching "Claim Your Space," a new campaign featuring breakout star Ciara Miller that celebrates the defiant power of presence — and it all starts with the brand's newest innovation in the brand's Styling & Finishing Line. The Nexxus AIR SHAPE™ Workable Hold Texture Spray is here to add and hold the airy volume you need to help you unapologetically claim your space in both your hair and your life.

Ciara Miller Claims Her Space with Nexxus

As an entrepreneur, reality TV star, and woman who refuses to shrink when the spotlight gets hot, Ciara is the perfect partner for a campaign and product line designed to take your confidence to the next level. And fresh off the heels of a highly publicized television finale where she masterfully reclaimed her space and power, she's standing taller than ever. In a new, social-first spot debuting June 10 and later hitting digital billboards and streaming platforms, Ciara will be taking over the city streets to show what happens when volume becomes presence, hair becomes attitude, and confidence literally changes the scale of the world around her.

The magic behind it all? The AIR SHAPE™ Workable Hold Texture Spray, aka flat hair's worst nightmare. Think: 48 hours of touchable texture and hold for that perfect, done-but-undone style.

"Over the years, I've learned that true confidence isn't about being the loudest voice in the room," said Ciara. "Self-assurance comes with owning who you are and never apologizing for it. That's why I'm so excited to be partnering with Nexxus, a brand that empowers women to take up space. My hair has always been a huge reflection of how I show up in the world, and using the AIR SHAPE™ Workable Hold Texture Spray gives it the volume and hold it needs to match my energy. Because if I'm no longer holding myself back to fit in, my hair shouldn't either!"

The "Claim Your Space" campaign will continue to dominate social feeds with an exclusive "red carpet" vignette rolling out shortly after the ad's debut. These digital clips will feature Ciara moving through a world that literally expands around her. But this isn't just her world — Nexxus is inviting every woman who refuses to blend into the background to step into a space where their presence is even more visible, showcasing how the lift of AIR SHAPE™ Workable Hold Texture Spray empowers anyone to shift the energy of a room.

The Science Behind the Space You Take

The fan-favorite Nexxus Styling & Finishing Line has entered a new era with sleek, revamped packaging and a commitment to protein protective styling. Leading this evolution is the brand's new hero innovation — the AIR SHAPE™ Workable Hold Texture Spray. Together, the collection is designed to help you claim your space with weightless, larger-than-life hair. The ultimate goal? To prove that the confidence to command a room has always been in your DNA. Now, it's in your hair, too.

"Historically, the world has tried to dim the light of women everywhere by pressuring them to be smaller and quieter, but with 'Claim Your Space,' Nexxus is actively working to change that narrative," added Lynn Fischer, Head of Brand, Nexxus North America. "Partnering with Ciara was a natural choice because she perfectly captures what happens when visible, larger-than-life confidence and inner strength come together. The entire Styling & Finishing Line, including the new AIR SHAPE™ Workable Hold Texture Spray, was designed to help our consumers channel that same unapologetic power."