Description
Welcome to “The Bar” – the newly launched series of films featuring none other than Luis Guzmán. The fan-centric spots establish FanDuel Sportsbook as a welcoming home for all types of bettors, and is centered on relatable betting insights, from the "Little Things" that each bettor roots for, to the social connections born of "Thinking" about and planning your bets. In addition to Luis, you’ll see Rob Gronkowski (playing Rob Gronkowski) and an expanding universe of characters in and outside of the bar.
“The Bar” is a derivative of FanDuel Sportsbook’s recently launched brand platform, “Play Your Game”, that blends tech innovation with the passion of sports fandom. The new platform is rooted in FanDuel Sportsbook’s product advantage and the endless optionality it offers bettors. It’s paired with a sleek new design system for the FanDuel Sportsbook brand built to spotlight their industry-leading tech and to connect three distinct, full-funnel programs. All media is running throughout the football season across all NFL partner TV and streaming networks, The Ringer Podcast Network, showing up as an OOH takeover at Moynihan Station in NYC, in high impact units across social in Snap, TikTok and YouTube and beyond. All Futures Day and product work for “Play Your Game” were produced in partnership with Arts & Letters in-house production studio, XYZ, whose approach mirrors the speed and precision of the game itself.
The Play Your Game omni-channel rollout includes:
Tech-Inspired Product Feature Films: Three high-fidelity films that showcase the sportsbook’s signature capabilities, from Same Game Parlays to live betting, bringing FanDuel’s premium design system to life.
The First-Ever Betting Holiday: “Futures Day” for the NFL Season: Debuting August 26th, Futures Day taps into the preseason ritual of long-term betting, from Super Bowl champs to MVP predictions, creating a season-long reason for engagement. The launch film, debuting earlier this month, is set to Guns N’ Roses’ Welcome to the Jungle. Even FanDuel Sportsbook partner Bill Simmons has been hyping it on his podcast this month saying, “Futures Day is everyday for me.” Future’s Day creative will appear on TV, streaming, OOH, Uber and Lyft, audio and paid social.
This professional campaign titled 'The Bar' was published in United States in September, 2025. It was created for the brand: FanDuel, by ad agency: Arts & Letters Creative Co.. This Film and Integrated media campaign is related to the Gambling and Sports industries and contains 5 media assets. It was submitted 3 months ago.
Credits
Client - FanDuel Sportsbook
President of Sports - Mike Raffensberger
SVP and General Manager - Karol Corcoran
Sr. Director Brand Strategy - Keith Wasser
Sr. Brand Strategy Manager - Josh Seligman
Brand Strategy Manager - Allison Baritz
VP, Executive Creative Director - Steve Giraldi
Group Creative Director - Mike Sweeney
Group Creative Director - Edgar Gallardo
Executive Producer - Hyde Harper
Production Director - Lindsey Cook
Sr. Associate Producer - Kaycee Desa
VP Marketing Partnerships - AJ Mazza
Director League and Team Marketing - Lindsay Vellines
Manager, League & Team Partnerships - Mary Ierlan
Sr. Director Marketing Partnerships - Suzanne Brower
Talent Partnerships - Sam Berson
Agency - Arts & Letters Creative Co.
Founder, Executive Creative Director - Charles Hodges
Creative Director - Brett Simone
Creative Director - Zac Milner
Creative Director - Tanner McColl
Creative Director - Scott Hayes
Creative Director - Albert Song
Designer - Justin Luke
Designer - Chris Allen
Copywriter - Devin Altman
Technical Designer - John Girimont
Technical Designer - Matthew Warren
Technical Designer - Justin Herb
Head of Production - Lisa Setten
Executive Producer - Benton Roman
Executive Producer - Calleen Colburn
Senior Producer - Momo Berg-Munch
Producer - Zack Sabin
Assistant Producer - Austin Butler
Managing Director - Theo Abel
Group Business Director - Tim Hubbell
Business Director - Arianna Grevious
Business Manager - Salim Collins
Business Manager - Chelsea Skettini
Director of Business Affairs - Lenora Cushing
Business Affairs Manager - Alex Asencio
Director of Strategy - Andy Grayson
Group Strategy Director -Scott Woodhouse
Strategist - Sophie Engelstein
ECD Executive Administrator - Kait Sutherland
ECD Executive Administrator - Cheryl Lage
PR Director - Carly Rullman Walsh
Creative Resource Manager - Ryan Dunstan
Studio Manager - Evan Cotter
Production Company - Arts & Sciences
Owner / Director - Matt Aselton
Managing Partner & Exec Producer - Marc Marrie
Managing Director & Partner - Mal Ward
Executive Producer - Zoe Odlum
DP - Edu Grau
Production Designer - Joseph Cooney
Production Designer - Haley Goosey
1st AD - Matt Smith
Editorial - Arcade
Editor - Aaron Tompkins
Editor - Dave Anderson
Managing Partner/EP, NYC & LA - Sila Soyer
Executive Producer, NYC - Fanny Cruz
Senior Post Producer - Andrew Cravotta
Assistant Editor - Chris Angel
Assistant Editor - Tara O’Sullivan
After Effects - Scott Pallo
VFX & Finishing- Preymaker
Angus Kneale
Verity Kneale
Melanie Wickham
Mike Pullan
Greg Cutler
Simon Holden
Marcelo Pasqualino
Sam Caine
Wes Waldron
Yashira Diaz
Brandon Phillis
Paul Cardon
Ross Ochs
Bridgette Doran
Katherine Lannon
Ashley Madera
Color - Ethos Studio
Colorist - Dante Pasquinelli @dantegiani
Producer - Nat Tereshchenko @sweetiepiekewpie
Color assists - Annie Cater @anniecater_ Alexandra Makarenko @colors.amareint
Head of Production - Natasha Sattler @natsattravels
MD/EP - Eliana Carranza-Pitcher @visualmagic
Founder/EP - James Drew
Sound Design & Mix - Barking Owl
Sound Designer - Gus Koven (@guskoven)
Mixer - Stuart Welch (@dscostu_sounds) & Mikayla Petersen (@mikaylapetersen)
Mix Assistant - Henry Gilchrist (@henrygilchrist)
Executive Producer - Ashley Benton (@ben.aay)
Producer - Jenna Pangilinan (@jennapangilinan)
Managing Director - Carol Dunn (@still_carol)
Music - Overcoast Music + Sound
Partner/Creative Director - J.L. Hodges
Motion Graphics - XYZ
Executive Producer - Whitney Green
Senior Post Producer - Lauren Galanides
Producer - Jack Arnold
Editor - Pat Blumer
Editor - Ryan Quinn
Motion Lead - Noah Hornstein
Motion Lead - Ronaldo Amador
Motion Designer - Emily Kundrot
Motion Designer - Taylor Moore
Motion Designer - Joshua Myers
Motion Designer - Mike Emerson
Motion Designer - Max Calarco
Motion Designer - Tim Hays
Motion Designer - Mark Restivo
Motion Designer - Adam Pearlman
Motion Designer - Aziz Dosmetov
Cutting Assistant - Sho Kellam
Cutting Assistant - Armando DeMarchi
