Playing is like the ocean, Once you get used to it... And you enjoy floating, You might even feel brave enough to ride the wave. But if you're not careful, And find yourself stuck at your limit, The ocean could play a trick on you. That's why anyone who wants to play should respect their limits and not go beyond them, because when trouble comes... you never know. And if you're under 18, Stay away, don't get too close, The wave might look inviting, but you'd better stay away, Because the ocean is not a game. Let's play responsibly... and remember that... those who challenge the sea may never come back
Description
GOALS:
- Directing horse racing enthusiasts towards controlled and non-harmful gambling practices
- Highlighting SOREC as a socially responsible and committed company towards its customers & community
IDEA:
The creative idea is to draw an analogy between swimming in the sea and horse racing, creatively and forcefully linking sea-related advice to healthy gambling practices.
The ultimate goal is to encourage everyone to navigate the world of gambling with caution, wisdom, and a profound sense of responsibility.
The world of horse racing can be captivating and tempting…
Just as approaching waves with discernment is crucial, it is equally important to exercise enlightened caution when delving into gambling.
The central objective remains to invite everyone to discover the resonances between the sea and gambling: the changing currents of the ocean reflect the ups and downs of gambling, preventive measures at sea echo the financial limits set for gambling, and respecting the rules aligns with the need to not let gambling invade our daily lives.
Using symbolic language to highlight this analogy between swimming in the sea and horse racing by comparing the accumulation of gambling tickets to waves that may lead the player towards addiction risks, "drowning," or various dangers if the principles of responsible gambling are not respected.
This professional campaign titled 'Let's play responsible' was published in Morocco in January, 2024. It was created for the brand: SOREC, by ad agency: Boomerang Communication. This Digital and Film media campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted 6 months ago by Creative Director: Samira Rafi of Boomerang Communication.
Credits
Advertising Agency: Boomerang Communication
Creative Director : Samira Rafi
Art Director: Fettah Kacihi
Copywriter: Sophia Maazou
Production Company: Sigma Technologies
Directors: Oussama Ousidhom & Abdellah Elfakir
