Description
CHALLENGE :
Morocco International Meeting, an event vibrant with emotions that celebrates the splendor of horse racing.
To pay homage to this sensational universe, we have imagined a collaboration with the Moroccan artist, Anwar Belaroui, who stands out for his unique collage technique and his nuance creations from simple small pieces of torn paper.
IDEA :
To celebrate the 8th edition of this unprecedented event, our artist told the story of this race through a 6x2.5 m fresco, fashioned from 800.000 precious little pieces of paper that have been carefully chosen and pasted. Each fragment tells a piece of this great timeless passion with equine notes.
RESULT :
This fresco was able to translate the story, the emotion, and the passion of the horse, by generating rich and original brand content, where each fragment of the fresco told a piece of this great timeless passion with equine notes.
This professional campaign titled 'Feel The Race ' was published in Morocco in October, 2023. It was created for the brand: SOREC, by ad agency: Boomerang Communication. This Content, OOH Outdoor, and Print media campaign is related to the Recreation, Leisure industry and contains 4 media assets. It was submitted over 1 year ago by Creative Director: Samira Rafi of Boomerang Communication.
Credits
Advertising Agency: Boomerang Communication
Creative Director : Samira Rafi
Art Director: Ghizlane Zarir
Art Director: Aziz Sanih
Copywriter: Sophia Maazouz
Artist: Anwar Belaroui
