Feel The Race

Agency: Boomerang Communication


Morocco International Meeting, an event vibrant with emotions that celebrates the splendor of horse racing.
To pay homage to this sensational universe, we have imagined a collaboration with the Moroccan artist, Anwar Belaroui, who stands out for his unique collage technique and his nuance creations from simple small pieces of torn paper.
To celebrate the 8th edition of this unprecedented event, our artist told the story of this race through a 6x2.5 m fresco, fashioned from 800.000 precious little pieces of paper that have been carefully chosen and pasted. Each fragment tells a piece of this great timeless passion with equine notes.
This fresco was able to translate the story, the emotion, and the passion of the horse, by generating rich and original brand content, where each fragment of the fresco told a piece of this great timeless passion with equine notes.

This professional campaign titled 'Feel The Race ' was published in Morocco in October, 2023. It was created for the brand: SOREC, by ad agency: Boomerang Communication. This Content, OOH Outdoor, and Print media campaign is related to the Recreation, Leisure industry and contains 4 media assets. It was submitted 5 months ago by Creative Director: Samira Rafi of Boomerang Communication.


Advertising Agency: Boomerang Communication
Creative Director : Samira Rafi
Art Director: Ghizlane Zarir
Art Director: Aziz Sanih
Copywriter: Sophia Maazouz
Artist: Anwar Belaroui


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