The SOREC, Royal Society for the Encouragement of Horses, has as its mission to bring the world of horses to life and to make Moroccans proud of their equestrian heritage. Through the Morocco International Meeting, which represents a prestigious competition, it aims to promote the horse racing industry in Morocco and internationally.
THE CONCEPT: CASABLANCA SET TO THE GALLOPS
A unique and sensational meeting that takes place in the city of Casablanca. The gallops set a new rhythm for the metropolis.
A race that will create a fresh impulse within the city and is eagerly anticipated at the Casablanca Hippodrome. A concept that both magnifies the event and engages an entire city in this thrilling race of emotions.
This professional campaign titled 'At the Pace of Gallops' was published in Morocco in October, 2023. It was created for the brand: SOREC, by ad agency: Boomerang Communication. This Digital and Film media campaign is related to the Recreation, Leisure and Sports industries and contains 1 media asset. It was submitted 4 months ago by Creative Director: Samira Rafi of Boomerang Communication.
Advertising Agency: Boomerang Communication
Creative Director : Samira Rafi
Art Director: Ghizlane Zarir
Art Director: Aziz Sanih
Copywriter: Sophia Maazouz