ADVERTISING

América TV

Let's get together more with her

Agency: Zavalita Brand Building

Description

In a media landscape overflowing with Mother's Day commercials, Zavalita Brand Building, Peru's foremost independent agency, initiates its collaboration with América Televisión, with a poignant insight: there comes a time when mothers risk spending more time with their TVs than with their families, a realization that prompts contemplation rather than celebration.

Aligned with the brand's mantra, "Let’s get together more," the piece unfolds through the perspective of a television set. It portrays various TV hosts from dawn to dusk, serving as privileged witnesses to the solitary journey of a mother yearning for a visit or call from her family. Culminating with the question, "When did we start seeing mom more than you?" the narrative underscores the importance of reconnecting with loved ones. The final message resonates: "Let's get together more... with her."

This professional campaign titled 'Let's get together more with her' was published in Peru in May, 2024. It was created for the brand: América TV, by ad agency: Zavalita Brand Building. This Digital and Film media campaign is related to the Media industry and contains 1 media asset. It was submitted about 1 month ago by Chief Creative Officer: Flavio Pantigoso of Zavalita Brand Building.

Credits

Advertising Agency: Zavalita Brand Building
Production Company: The Kubricks
Art Director: Sandro Angobaldo
Copywriter: Flavio Pantigoso
Photographer: Hellman Gil
Online and Post: Wawin
Audio: La Sonora
Musical Producer: Gonzalo Polar

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