A print and outdoor campaign for the brandhouse Drive Dry initiative, with an anti-drinking and driving message targeted at men.
This professional campaign titled 'Let's Date, Heartbeat, Solitude, Breathing Flesh, Let's Date' was published in South Africa in November, 2010. It was created for the brand: Brandhouse Drive Dry, by ad agency: FoxP2. This Print medium campaign is related to the Public Interest, NGO industry and contains 9 media assets. It was submitted over 11 years ago.
Advertising Agency: FoxP2, Cape Town, South Africa
Creative Directors: Justin Gomes, Andrew Whitehouse
Art Director: Ryan Barkhuizen
Copywriter: Mimi Cooper, Simon Lotze
Photographer: Sacha Waldman