ADVERTISING

Brandhouse Drive Dry

Evidence Bags

Agency: FoxP2

Description

Brandhouse liquor company's Drive Dry initiative wanted to confront South African's nonchalant attitude towards drinking and driving. Potential drunk drivers needed to be reached at the crucial time when they are thinking of driving home after a party. The thought that drinking and driving turns your car into a murder weapon led to the idea of placing cars inside giant evidence bags. Watch the video.

This professional campaign titled 'Evidence Bags' was published in South Africa in May, 2010. It was created for the brand: Brandhouse Drive Dry, by ad agency: FoxP2. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 12 years ago.

Credits

Advertising Agency: FoxP2, Cape Town, South Africa
Creative Directors: Andrew Whitehouse, Justin Gomes
Art Directors: Reijer van der Vlugt
Copywriter: Justin Osburn

Samsonite
BC Lottery Corp...

ADVERTISING

iStock Essentials

Road trip to Death Valley, drivi...

Artist: DogoraSun

iStock Signature

POV car road driving near Canyon...

Artist: piola666

iStock Signature

Desert Driving

Artist: ianmcdonnell

iStock Essentials

POV drone flight following road ...

Artist: Kristian Allin

iStock Signature

Driving through Death Valley, CA

Artist: ianmcdonnell

iStock Essentials

Rear view mirror of car driving ...

Artist: JosuOzkaritz

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.