Brandhouse liquor company's Drive Dry initiative wanted those attending the Whisky Live Festival to be discouraged from driving home under the influence. The personal belongings of Heather Cosser - a woman killed by a drunk driver - were collected from her family. Her belongings were crushed with an entire car in a heavy-duty compressor. An installation was created to dramatise that drinking and driving wrecks more than just your car.
This professional campaign titled 'A Life Wrecked' was published in South Africa in November, 2009. It was created for the brand: Brandhouse Drive Dry, by ad agency: FoxP2. This Ambient medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 12 years ago.
Advertising Agency: FoxP2, Cape Town, South Africa
Creative Directors: Andrew Whitehouse, Justin Gomes
Art Director: Reijer van der Vlugt
Copywriter: Justin Osburn