Flour Mills Nigeria (FMN)

Welcome To My Kitchen

Agency: X3M Ideas


Standing next to the German Chancellor, Angela Merkel at a press conference in 2016, President Buhari said this about his wife "...she belongs to my kitchen" While this was met with online backlash, it did reflect the national bias against women.
With Flour Mills of Nigeria being one of the largest agribusinesses in the country and having a huge percentage of our products ending up in the kitchen, we thought it was a good time to remind the nation what a kitchen really is.
On International Women's Day, we redefined what a kitchen is... if it puts food on your table, if it provides your 3 square meals, then it's your kitchen.

This professional campaign titled 'Welcome To My Kitchen' was published in Nigeria in March, 2022. It was created for the brand: Flour Mills Nigeria (FMN), by ad agency: X3M Ideas. This Print medium campaign is related to the Food industry and contains 4 media assets. It was submitted about 2 years ago by Art Director: Sheu Sodiq of X3m ideas.


Advertising Agency: X3m Ideas, Lagos, Nigeria
Chief Creative Officer: Steve Babaeko
Executive Creative Director: Mike Miller
Creative Director: Anthony Wolve
Deputy Creative Director: Kelechi Uduma
Head Of Design: Abisoye Odewole
Art Directors: Promise Eventus, Joel Jeff-Onyegbule, Sodiq Sheu, Pishon-Boboye Olayiwola
Copywriters: Sandra Igumbor, Mabayomije Akinyemi


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