Description
Removing the air from the RISI Potato Packs was a great challenge, not only logistically but also as an innovation in the category. In addition to benefiting the consumer with more enjoyment of the product, the amount of plastic in the packaging was reduced, thus helping the planet.
This professional campaign titled 'LESS AIR, MORE POTATOES' was published in Spain in June, 2023. It was created for the brand: PATATAS RISI, by ad agency: Tango. This Integrated medium campaign is related to the Food industry and contains 1 media asset. It was submitted 10 days ago.
Credits
Agency Tango
Creative Directors: Álvaro Martinez-Berganza, Diego Lizewski
EDC: Jon Juliá
