Cyberbullying is increasingly a major problem for our society, this film was created for the Young Lions Argentina 2017 festival and the goal was to create in 48 hours and just with an iPhone a piece that would raise awareness about the cause of cyberbullying to parents and relatives. It was silver at the contest.
This student campaign titled 'Leo's History' was published in Argentina in May, 2017. It was created for the brand: Unicef, by ad school: Miami Ad School. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 5 years ago.
Advertising School: Miami Ad School, Buenos Aires, Argentina
Art Director: Mario Guerrero Peñalosa
Copywriter: Alejandro Álvarez