ADVERTISING

Greenpeace

Earth Is Saying

Agency: Grey

Description

We gave earth its own Twitter account: @EarthIsSaying and synchronized it with satellites and environmental monitoring systems around the world. Using Machine Learning, we converted live data from floods, forest fires, record temperatures and CO2 levels, into tweets from the earth in real time tagging the ones who should take action on it.

This professional campaign titled 'Earth Is Saying' was published in Colombia in March, 2021. It was created for the brand: Greenpeace, by ad agency: Grey. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 1 year ago.

Credits

Advertising Agency: Grey, Bogota, Colombia
CCO Latam: Diego Medvedocky
Ceo: Jorge Serrano
President And CCO: Juan José Posada
Executive Creative Director: Sebastián Benítez
VP Creative: Curt Sebastián Mallarino
VP Planning: Diego Plazas
Creative Director: David Muñoz
Creative Director: Diego Aguilar
Creative Director: Álvaro Giraldo
Creative Director: Camilo Monzón
Copywriter: Sergio Oviedo
Copywriter: Camila Sierra
Copywriter: Juan David Vásquez
Copywriter: Mario Peñalosa
Art Director: Carlos García
Art Director: Sergio Álvarez
Art Director: Jhonnathan Ramirez
Account Director: Jessica Moreno
Account Director: Camila Almonacid
Account Executive: Andrea Bohórquez
Project Manager: Maria Paula Medina
Production Director: Alia Hincapié
Editor: Jhon Muñoz
Sound Design: Gabriel Lucien
Pr: Florencia Kessler
Pr: Catalina Sotomayor

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