Legacy Roads by Honda
Honda Legacy Roads - Board
Description
For Father’s Day in Guatemala, Honda celebrated the riders who have spent decades on the road.
Using the wrinkles of real customers as landscapes, we transformed their skin into the roads they’ve traveled throughout life.
Because the greatest legacy a father can leave is simply showing the way.
This professional campaign titled 'Legacy Roads' was published in Guatemala in March, 2026. It was created for the brand: Honda, by ad agency: Peter Jordan. This 360°, Film, and Print media campaign is related to the Automotive and Personal Transportation industry and contains 2 media assets. It was submitted about 1 hour ago by Creative Agency: Peter Jordan of Peter Jordan.
Credits
Creative Agency: Peter Jordan
CEO: Manuel Kairé
VP of Strategic Partnerships: Guillermo Paiz
VP of Creative Strategy: Wicho López
Chief Creative Officer: Erick Galindo
Creative Directors: Rodrigo Pinochet, Jonás De León
Creative Copywriter: Karin Aroche
Art Directors: Luis Villacinda, Alexander Méndez
Design: Adrián Mérida, Pablo Robles, Rudy Cuz
Account Director: Zinthia Reyes
Account Executive: Alicia Sandoval
Production Director: Cristian García
Executive Producer: José de León
Production Staff: Giancarlo Quirola, Marian Cruz, María José Contreras, Abiel Mazariegos
