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McDonald's Burger King

All Arch, No Bite

All Arch, No Bite.

Bite Off More Than You Can Chew.

Description

When McDonald's CEO took an uncomfortably small bite of the new Big Arch burger in a viral taste test video, the internet noticed. This spec campaign shows Burger King seizing the moment.

This student campaign titled 'All Arch, No Bite' was published in India and United States in March, 2026. It was created for the brands: Burger King and McDonald's, . This OOH Outdoor and Print media campaign is related to the Food industry and contains 2 media assets. It was submitted about 1 hour ago by Graduate Student: Anay Poddar of Northwestern University.

Credits

Copywriter: Anay Poddar
Art: Anay Poddar

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