ADVERTISING

BMW

Leftover Art

Agency: Fel

Description

Leftover Art, BMW started offering free automatic transmission on every new BMW. We wanted to raise awareness with the urban, trendier demographic that tends to prefer the less expensive manual transmission option.
Leftover Art was born, a sustainable design project that gives new life to a driver’s left shoe. Partnering up with two upcoming Dutch designer duo Annebel & Esther, we created a one-of-a-kind Collection based on residual left shoes. That will inspire all automatic drivers.

This professional campaign titled 'Leftover Art' was published in Netherlands in July, 2017. It was created for the brand: BMW, by ad agency: Fel. This Ambient medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted almost 5 years ago.

Credits

Advertising Agency: Fel, Amsterdam, Netherlands
Creative Director:Ferry Bol
Art Director: Babo Schokker
Copywriter: Tim Timmermans
Account Director: Alwin Houthoff
Artists: Annebel de Kok, Esther van Brakel
Production Company: Linh Kruger

ADVERTISING

iStock Essentials

bmw car on sunset sky.

Artist: ByoungJoo

iStock Signature

BMW Emblem and Kidney Grille

Artist: kenneth-cheung

iStock Signature

BMW M3

Artist: tomeng

iStock Essentials

Close up view of female hands on...

Artist: Alexander Shapovalov

iStock Essentials

Back of BMW X6 in traffic

Artist: alkimsarac

iStock Signature

2021 BMW X5 Suv

Artist: shaunl

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.