Leftover Art, BMW started offering free automatic transmission on every new BMW. We wanted to raise awareness with the urban, trendier demographic that tends to prefer the less expensive manual transmission option.
Leftover Art was born, a sustainable design project that gives new life to a driver’s left shoe. Partnering up with two upcoming Dutch designer duo Annebel & Esther, we created a one-of-a-kind Collection based on residual left shoes. That will inspire all automatic drivers.
This professional campaign titled 'Leftover Art' was published in Netherlands in July, 2017. It was created for the brand: BMW, by ad agency: Fel. This Ambient medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 6 years ago.
Advertising Agency: Fel, Amsterdam, Netherlands
Creative Director:Ferry Bol
Art Director: Babo Schokker
Copywriter: Tim Timmermans
Account Director: Alwin Houthoff
Artists: Annebel de Kok, Esther van Brakel
Production Company: Linh Kruger