Violence in Mexican soccer has become a big social problem.
Threats of violence precede physical violence. The spreading of hate over social media is the escalation of aggression between fans both on and off the field.
BBVA Bancomer is launching League of Fanatics. We will unite with Twitter to measure the mood of users during each game to turn all the passion for football into support for their team instead of hate against their opponents.
This student campaign titled 'League of Fanatics' was published in Mexico in May, 2020. It was created for the brand: BBVA Bancomer, by ad school: Miami Ad School. This Digital medium campaign is related to the Finance industry and contains 1 media asset. It was submitted over 2 years ago by Art Director: CATARINA BARCALA GOSENDE of Miami Ad School.
Advertising School: Miami Ad School, Mexico City, Mexico
Art Director: Catarina Barcala
Art Director: Xavi Ocaña
Art Director: Hanna Choi