Lamb, Runner, Cyclist

Agency: Publicis


To promote BMW's Night Vision system Publicis, Mexico created a press campaign simulating torn prints in order to show how the system "rips" the night apart letting daylight clarity detect people and animals up to a distance of 500 meters.

This professional campaign titled 'Lamb, Runner, Cyclist' was published in Mexico in May, 2012. It was created for the brand: BMW, by ad agency: Publicis. This Print medium campaign is related to the Automotive industry and contains 3 media assets. It was submitted about 12 years ago.


Advertising Agency: Publicis, Mexico
Chief Creative Director: Héctor Fernandez
Creative Director: Agustín Esteban
Art Director: Agustín Esteban
Copywriter: Antonio Montero
Art Director: Leonardo Corrales
Account Director: Juan Carlos Rached
Planner: Magdalena Barceló
Agency Producer: Marco Pozos
Post production: Estudio Base
Photographer: Diego Arrigoni
Photography Producer: Ezequiel Schnabel
Account Supervisor: Atria Medina

Moontower Comed...
Mountain Riders


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