LaLiga’s season has already begun and the official ball of the competition has arrived at the homes of more than 150 influencers, including soccer players, other athletes, actors, artists and chefs, who were surprised to celebrate the start of the competition.
Ogilvy has been the agency collaborating with LaLiga to carry out this action. Inspired by football and under the #KickOffLaLigaSantander concept, this year's Unboxing was born out of the question: if football is played with our feet, why should LaLiga’s Unboxing be done with our hands? From here, LaLiga's “Kick Off” was born: the first Unboxing in the world that is done with your feet.
The official ball of the 22/23 season -PUMA's Orbita model- was sent inside a sphere-shaped packaging, printed in 3D. Then, a fun instructions manual was screen printed on that same spherical box showing how to choose the most appropriate footwear to perform said unboxing with style and warned of the need to keep it away from delicate objects or pets.
This professional campaign titled 'LaLiga Kick Off Unboxing' was published in Spain in September, 2022. It was created for the brand: LaLiga, by ad agency: Ogilvy. This Content, Design, and Direct media campaign is related to the Sports industry and contains 5 media assets. It was submitted 6 months ago.
Advertising Agency: Ogilvy
Tittle: “Kick Off”
Client: Juliana Francini
Chief Creative Officer: Roberto Fara
Executive Creative Directors: Javier Senovilla y Juan Pedro Moreno
Creative Directors: Patricia Medeiros y Pablo Cachón
Art Director: Aleguandra Vallejo
Copywriter: Andrea López
Managing Director: Israel Reyes
Head of Sports: Carlos Ranedo
Account Director: Eva Hernández
Account Executive: María Peyra
Production company: Hogarth Worldwide
Producer: Silvia Gutiérrez, Brenda Domínguez
Director: Carmelo García
Producer: José Coloma
Illustrator: Chini (Youaresooverrated)