For Your Ears Only

Last week, Bose launched the new QuietComfort Earbuds II, which personalize audio and noise cancellation performance to the unique shape of every ear, resulting in an unprecedented listening experience and the world's best noise cancellation from any headphone. Now, today, Anomaly launches a new multimedia campaign called “For Your Ears Only” to support the product launch.

This campaign marks the new strategic direction for the Bose brand. Driven by the belief in sound as the most powerful force on earth, Bose is devoted to unleashing that power for transformative sound experiences. “For Your Ears Only” marks the first chapter of many in support of this vision.

The central 30-second spot and accompanying 15- and six-second videos highlight the notion of QC Earbuds II as designed for all ears – but uniquely tuned to yours. “For Your Ears Only” paints different outlines, in which QC Earbuds II wearers experience inspiring moments while listening to “Because I’m Me” by The Avalanches. The song got selected because, in addition to being a track that you can’t help but bop your head to, it does a terrific job of highlighting pride in being your true self, playing its own character role throughout the spot. Featuring a subway rider, a lawn mower, a runner, and more, the spots convey how music powers individuals and helps them feel more.