La Zona Transmedia - The interactive storytelling game

Agency: FLUOR


More than a year ago, Movistar+ asked us to undertake what we most love: a challenge. They were just starting out on the production of their own series and needed a transmedia project that was on par with the great content. We decided to confront this challenge head on, taking ourselves out of our comfort zone, and so we began to investigate new forms of story immersion and the result was the creation of an interactive storytelling game for La Zona.

This professional campaign titled 'La Zona Transmedia - The interactive storytelling game' was published in Spain in October, 2017. It was created for the brand: Movistar+, by ad agency: FLUOR. This Film medium campaign is related to the Gaming industry and contains 1 media asset. It was submitted over 6 years ago.


Advertising Agency: FLUOR Lifestyle, Madrid, Spain
Chief Creative Officer: Eduardo Prádanos
Copywriter: Juanjo Mestre
Art Directors: Vanesa García, Jorge Ayllón
Account Director: Silvia Mosquera
Additional Credits: Singrima Films


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