La Tierra del Corrido

Agency: founders


'La Tierra del Corrido' celebrates the growth of one of the fundamental genres of Mexican music: Corrido. In recent years, this genre has captivated global audiences, especially younger ones. The campaign aims to rescue the cultural heritage of the genre and celebrate current legends, highlighting the virtue of musicalizing stories that have impacted generations, both in Mexico and in Latino audiences in the United States.

According to research, the popularity of Corrido has increased by 600% in Mexico, more than 200% in the United States and 430% worldwide over the past five years, with Gen Z being the most significant drivers.
Therefore, "La Tierra del Corrido" speaks to Mexican, Mexican-American youth and all those who identify with the lyrical power of the genre and the new style it represents.

The campaign launched with a new spotify single by Corrido legends Edén Muñoz, Los Tucanes de Tijuana and Fuerza Regida, and an outdoor campaign in Mexico City, Guadalajara, Monterrey, Houston, Los Angeles and New York.

This professional campaign titled 'La Tierra del Corrido' was published in Mexico and United States in September, 2023. It was created for the brand: Spotify, by ad agency: founders. This Film medium campaign is related to the Electronic Devices industry and contains 1 media asset. It was submitted 10 months ago by Brooks: Zoe.


Brand - Spotify
Agency - Founders


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