Description
This first-ever participation is announced in a breathtaking campaign that celebrates the famous race's heritage of exploration and self-transcendence.
The film created by Publicis Conseil presents a world of sand that is as spectacular as it is testing for explorers driven by a desire to reach new ground. Rune Milton's film is visceral and hyper-realistic, reminiscent of the great film productions. This is a French premiere for the director, who is accompanied by Wanda in production.
As a bonus, the drivers of the official Dacia team, The Dacia Sandriders, make an appearance: Nasser Al-Attiyah, Sébastien Loeb and Cristina Gutièrrez. The campaign will be released in Europe from the end of 2024, on television and digital.
This professional campaign titled 'Dacia is taking part in the legendary Dakar Rally' was published in France in December, 2024. It was created for the brand: Dacia, by ad agency: Publicis Conseil. This Film medium campaign is related to the Automotive and Personal Transportation industry and contains 1 media asset. It was submitted 6 months ago.
Credits
DACIA
Chief Branding Officers : Arnaud Belloni, Claudine Borel
VP Brand Communication : Carine Gailliez
Director of Creative Content : Giovanni Costa
Communication Manager : Djallal Benyounès
Publicis Conseil
CEO: Agathe Bousquet
CEO/CCO : Marco Venturelli
Executive Creative Directors : Romulus Petcan & Gabriel Gherca
Copywriter: Morgan Carrio
Art Director: Edgar Heusch
Account Managers: Hugues Reboul, Anne Dauvé, Florent Das Merces, Camille Lefrère, Jeanne
Mathieu
Digital team : Chloé Frappereau, Emilie Assimakopoulos
Strategic Planning: Marion Le Forsonney
TV Producer: Benjamin Auberdiac
Production Film
Réalisateur : Rune Milton
DOP : Paul Meyers
Production Designer : Jay Pooley
Production company : Wanda
Productrice : Julia Gordon
Line producer : Yannick Le Bot
Post production : Chemistry/Wanda
Post producer : Yanis Belmokhtar, Thomas Savary
VFX Producer : Morten Sthalhut
Superviseur VFX: Simon Sandin
Monteur : Peter Brandt
Étalonneur : Nurali Kushkov
Production son : Start Rec
Producteur son : Mathieu François, Valéry Pellegrini
Sound designer : Kevin Koch
