TV Commercial
Gustosita's Kitchen Recipe #1
Gustosita's Kitchen Recipe #2
Gustosita's Kitchen Recipe #3
Gustosita's New Presentation
Description
Gustosita’s Kitchen by Paola Rey was a campaign that turned a brand into an experience — and a margarine into a reason to cook together.
We brought MasterChef winner Paola Rey on board to lead La Cocina Gustosita, a traveling kitchen that hit the road to teach families new ways to enjoy cooking with Gustosita.
The campaign mixed TV, radio, digital content, and live experiences, creating tutorials, recipes, and moments full of flavor, warmth, and inspiration.
More than a product demo, it became a celebration of togetherness, proving that with a touch of Gustosita, any meal can turn into a memory.
This professional campaign titled 'La Cocina Gustosita (Gustosita's Kitchen by Paola Rey)' was published in Colombia in April, 2025. It was created for the brand: Gustosita, by ad agency: Zelva Agency. This 360°, Content, and Film media campaign is related to the Food industry and contains 6 media assets. It was submitted about 2 months ago by Creative Director: Felipe Miranda of Zelva Agency.
Credits
Advertising Agency: Zelva Agency
Growth Director: Pedro Santos
Chief Creative Officer: Hamilton Peña
Creative Directors: Felipe Miranda, Wilmar Daza
Copywriters: Daniel Muñoz, Felipe Miranda
Art Directors: Wilmar Daza, Zaira Ariza, Sofía Naranjo, Brayan Jara
Production: Go Films
