Description
Thinkerbell has launched Questionably-Existent for Vodafone, a humorous campaign that spotlights both the advanced Pro Camera System on the new iPhone 17 Pro and Vodafone’s upgraded network capabilities.
The campaign playfully imagines the frustrations of “questionably-existent” creatures—those traditionally camera-shy beings—grappling with the iPhone 17 Pro’s powerful new features, which make staying hidden harder than ever.
For Vodafone, the release of the new iPhone represents the biggest customer acquisition moment of the year, providing the perfect opportunity to showcase the brand’s strengthened network performance alongside the device’s cutting-edge technology.
The integrated work includes a teaser film, a hero feature, and a suite of bespoke social edits that further highlight other key improvements such as durability, battery life, and form factor—all delivered with Thinkerbell’s signature wit and charm.
This professional campaign titled 'Questionably-Existent' was published in Australia in October, 2025. It was created for the brands: iPhone and Vodafone Australia, by ad agency: Thinkerbell. This Film medium campaign is related to the Electronic Devices industry and contains 1 media asset. It was submitted 26 days ago.
