Save For Awards

Kleenex, Earlier, Intern, Just for Ad People

Agency: Innocean


In the lead up to the 2019 award season, Innocean Berlin created Save for Awards - the Photoshop plug-in that makes advertising award show entries a whole lot easier for every creative and agency out there.
The plug-in, available for free at, takes your master file and automatically generates all the files you need to submit to every major award show out there. In seconds.
To promote a tool that was made just for creatives, we created a campaign targeting creatives on the websites where they spend a lot of their time: Ads of The World, Adeevee, Best Ads on TV, Communication Arts, and Lürzer’s Archive.

This professional campaign titled 'Kleenex, Earlier, Intern, Just for Ad People' was published in Germany in April, 2019. It was created for the brand: Save For Awards, by ad agency: Innocean. This Print medium campaign is related to the Agency Self-Promo industry and contains 4 media assets. It was submitted over 4 years ago.


Advertising Agency: Innocean Berlin, Germany
Chief Creative Officer: Gabriel Mattar
Executive Creative Director: Ricardo Wolff
Senior Art Director: José Gomes
Senior Copywriter: Pedro Lourenço


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