Description
We faced a rather challenging brief. The campaign had to communicate the benefits of three different McDonald’s services - McDrive, McDelivery and mobile app - all at once. Actually, it turned out to be an easier task than expected - the idea was done in the first minutes of the creative brainstorm. What is the functional benefit for the consumer in all of these services, we asked our creative selves? By using them all, one does not need a kitchen anymore. So we though it’s about time to give the kitchenware a well deserved rest and send it on a vacation. Bon voyage.
This professional campaign titled 'Kitchens On Vacation' was published in Estonia, Latvia, and Lithuania in February, 2024. It was created for the brand: McDonald's, by ad agency: TBWA Latvia. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted 10 months ago by Executive Creative Director: Kaspars Eglitis of TBWA/Latvia.
Credits
Creative Director: Edgars Stanga
Art Director: Inta Brunina
Account Team Lead: Kristine Kalnina
Account Manager: Anete Kristholde
Production Studio: Film Angels Productions
Producers: Ivo Ceplevics, Katrina Kreslina
Director: Reinis Spaile
DOP: Janis Jurkovskis
