Pizza and beer is undoubtedly a fan favorite for many. Budweiser was incorrectly seen as a beer brand with ‘poor taste’, which only exists in their minds.
With this in mind, this campaign’s insight is that looking at a delicious pizza instantly gives you that spark taste to have the King of Beers.
The solution developed was an idea of a new way to taste Budweiser by showing pizza in the ads. It’s simply the right way to remember how good a Budweiser is.
This student campaign titled 'King of Pizza' was published in United States in November, 2021. It was created for the brand: Budweiser, by ad school: Miami Ad School. This Digital and Print media campaign is related to the Alcoholic Drinks industry and contains 3 media assets. It was submitted 9 months ago by Art Director: Bernardo Dalla.
Advertising Agency (School): Miami ADSchool
Art Director: Bernardo Dalla;
Copywriters: Chris Bishop; Evan Solomon.