Description
Based on the insight that strong scents leave a lasting impression, the big idea created was antiperspirant that smells so good it will make you forget about other memorable scents in the world.
This student campaign titled 'Memorable Scent' was published in United States in April, 2022. It was created for the brand: Old Spice, by ad school: S.I. Newhouse School of Public Communications. This Print medium campaign is related to the Health and Pharmaceutical industries and contains 3 media assets. It was submitted almost 3 years ago by Student: Mackenzie Murphy.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Mackenzie Murphy
Copywriter: Mackenzie Murphy
Instructor: Mel White
