Based on the insight that strong scents leave a lasting impression, the big idea created was antiperspirant that smells so good it will make you forget about other memorable scents in the world.

This student campaign titled 'Memorable Scent' was published in United States in April, 2022. It was created for the brand: Old Spice, by ad school: S.I. Newhouse School of Public Communications. This Print medium campaign is related to the Health and Pharmaceutical industries and contains 3 media assets. It was submitted about 2 years ago by Student: Mackenzie Murphy.


School: S.I. Newhouse School of Public Communications

Art Director: Mackenzie Murphy

Copywriter: Mackenzie Murphy
Instructor: Mel White

Burger King


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