Kindness Spreads, Vitiligo doesn't

Vitiligo is a skin condition that causes the loss of pigment, affecting an estimated 100 million people worldwide, with a significant number living in Nigeria. Although it is not contagious or harmful, it is often misunderstood, leaving many people with vitiligo to face stigma that goes far beyond their skin. Through a simple yet powerful message, we reframed perceptions, reminding Nigerians that while Vitiligo might change how the people look, it doesn't change who the person is. With a striking photography, we juxtaposed close-up images of vitiligo-affected and unaffected skin, showing that the only difference is appearance. Vitiligo doesn't define people, and it should never divide us.