Description
The SENA headphone film is a poetic metaphor brought to life. A headphone that speaks, not just to be heard, but to help us listen better. In a world that often misunderstands autism, this film uses a simple, familiar object to challenge perception and foster empathy. For many, headphones are about letting music in. For others, especially children with autism, they are about keeping overwhelming noise out. This duality became the heart of our idea.
We gave the headphone a voice that is gentle, inclusive, and reflective. It does not judge who wears it. It simply listens, shields, and supports. Through carefully crafted lines and minimalist visuals, we stripped away the noise of explanation and instead invited the audience to feel. The headphone becomes a symbol of what education should be: a space that adapts to individual needs, not one-size-fits-all expectations.
By personifying the headphone, we humanized the assistive tools that so many children rely on daily. The message is not about the object, but about the perspective it offers. “For you, a headphone allows music in your space. For them, it prevents noise from invading theirs.” With this line, the film gently reframes the viewer’s understanding and calls for a shift from awareness to true empathy.
The film ends with a reminder that one in 36 children are identified as autistic, and that it is time to create environments where differences are not only accepted but embraced. Through this piece, SENA affirms its mission with clarity: to offer education without limits, where every child, regardless of their sensory world, has a place to grow. It is not just about listening to music. It is about learning to truly listen.
This professional campaign titled 'I Am a Headphone' was published in Mauritius in August, 2024. It was created for the brand: SENA, by ad agency: GREY Mauritius. This Film medium campaign is related to the Education industry and contains 1 media asset. It was submitted 5 days ago by Creative Director: Shane Seeam of GREY Mauritius.
Credits
Advertising Agency: GREY Mauritius
Production Company: Kinoseven
Director of Photography: Ripa Lim
Producer: Nadeem Varsally
Creative Director: Shane Seeam
Strategist: Lovish Tulloo
Copywriter: Jean Yvan Marechal