Description
KFC and PS21 launch the brand’s first collaboration with Dragon Ball Z in Spain, introducing a limited-edition menu inspired by the iconic anime. The campaign blends humor and recognizable gestures from the series, recreating everyday moments inside KFC restaurants where customers channel Goku and Vegeta while waiting for their order. With a mix of live-action storytelling, visual references, and Japanese-inspired flavors, the project includes films for TV, cinema, digital, and a full set of in-store and OOH assets, rolling out across ten European markets.
This professional campaign titled 'KFC x Dragon Ball Z' was published in Portugal and Spain in December, 2025. It was created for the brand: KFC Spain, by ad agencies: ARENA by Havas and PS21. This 360°, Digital, and Film media campaign is related to the Food industry and contains 1 media asset. It was submitted 21 days ago by PS21: Rebeca of PS21 DESIGN STRATEGY, S.A..
Credits
Agency: PS21
Client: KFC
Industry: Food
Campaign: KFC x Dragon Ball Z
Client Contacts: Kerman Romeo, Jorge Aylagas, Javier Dasí, Beatriz Martínez
Film (Actors) Production Company: Landia
Film (Product) Production Company: Slow
Post-production: McNulty
Sound: Isilik Studio, The Lobby
Film (Actors) Director: Uriel Calatayud
Film (Product) Director: Natascha Brandt
Media Agency: Arena Media
