Description
KFC Spain has branded a local Canary Fly airline plane to indicate the location of its new restaurant in Tenerife. The restaurant is close to Tenerife North Airport, 10th most traficked airport in Spain, reaching almost 4 million passengers per year, so Colonel Sanders' company has customized an aircraft with signage indicating the restaurant's address.
The vinyl includes the text 'This way KFC' and an arrow indicating the path to the new restaurant in the municipality of La Laguna. KFC’s airplane will carry out a daily airflight connecting some of the islands in the Canary archipelago with north Tenerife’s airport. The sticker will travel on the plane during August.
This professional campaign titled 'A plane points out the new location for KFC’s new restaurant in Tenerife ' was published in Spain in August, 2023. It was created for the brand: KFC Spain, by ad agency: PS21. This OOH Outdoor medium campaign is related to the Food industry and contains 1 media asset. It was submitted 9 months ago by PS21: Rebeca of PS21 DESIGN STRATEGY, S.A..
Credits
Agency: PS21
Client: KFC
Campaign: KFC this way
Sector: Fast Food
