ADVERTISING

KFC Spain

KFC celebrates its 'copycats' to highlight its authenticity

Agency: PS21

Description

Since its inception, KFC has been a source of inspiration for restaurants around the world. This insight is the essence of the new creative campaign from Colonel Sanders' company, which turns the brand's imitators into 'ambassadors' to promote its authenticity.

The campaign uses images of restaurants and different representations of its product and iconic bucket, inspired by KFC's aesthetics and iconicity, to assert the superiority of Colonel Sanders' unmistakable recipe.

The 'Kentucky Style' campaign features a sequence of locations, products, and points of sale that share similar iconography to KFC's, demonstrating that it is a benchmark and connecting with consumers. The films end with the slogan: 'Kentucky-style everywhere, Kentucky Fried Chicken, just here', reinforcing the idea of iconicity and celebrating KFC as a benchmark.

This professional campaign titled 'KFC celebrates its 'copycats' to highlight its authenticity' was published in Spain in June, 2024. It was created for the brand: KFC Spain, by ad agency: PS21. This Film medium campaign is related to the Delivery Services and Food industries and contains 1 media asset. It was submitted about 2 months ago by PS21: Rebeca of PS21 DESIGN STRATEGY, S.A..

Credits

Agency: PS21
Campaign: Kentucky Style
Client: KFC Spain

ADVERTISING

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