Binder clips holding fry container closed
Safety pins holding fry container closed
Zipper holding fry container closed
Limited Edition Fry Packaging - Chest
Limited Edition Fry Packaging - Lockbox
Limited Edition Fry Packaging - Pouch
Snapchat AR Experience - Sequence 1
Snapchat AR Experience - Sequence 2
Description
PROBLEM FROM BRIEF: People steal McDonald’s fries from their friends
INSIGHT: People can’t help but take fries from friends.
EXECUTION: Make the McDonald’s fry packaging harder to steal from.
This student campaign titled 'Keep Your Fries Safe' was published in United States in December, 2024. It was created for the brand: McDonald's, by ad school: S.I. Newhouse School of Public Communications. This Digital, Integrated, and Print media campaign is related to the Food industry and contains 8 media assets. It was submitted 25 days ago.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Emma Johnson
Copywriter: Vivian
Instructor: Mel White
