Photos by Rob Kim/Getty Images for Hasbro.
Photos by Rob Kim/Getty Images for Hasbro.
Photos by Rob Kim/Getty Images for Hasbro.
Photos by Rob Kim/Getty Images for Hasbro.
Photos by Rob Kim/Getty Images for Hasbro.
Description
Furby is back and is leaving marks of mischief all over NYC, turning the city into a giant sandbox of discovery - from an extreme bedroom takeover to glittered cement footprints and fur-covered objects. This is all part of a new campaign launch from Hasbro and Amplify, the independent global creative agency that specializes in experience, entertainment and culture. Would you be interested in covering the story / interview with Kimberly Boyd, President Global Brands and Franchise, Hasbro or Aaron Taylor, Creative Director, Amplify?
The campaign, which runs from the 10th of July to the 17th of July, will deliver a wide range of surprise and delight moments sprinkled throughout the Big Apple, such as fur-lined park benches, trash cans and parking cones, anywhere that Furby feels needs a little love.
These charmingly weird moments and ‘good deeds’ in NYC will stop passersby in their tracks, encouraging them to capture the moment and making them wonder “what happened here?!”
Furby’s NYC crib can be explored on 21 Spring Street, where visitors can experience the mind of Furby and 90’s nostalgia, including lava lamps, disco balls, and boy band posters and of course, fur-lined everything. Furby’s Crib will host giveaways with special guests, and influencers invited to explore and spread the word.
The imaginative new world that is Furby’s NYC will be supported by a TikTok campaign, with Amplify enlisting NYC TikTok creators, including famous apartment tours host Caleb Simpson and Davis Burleson, host of What’s Poppin? With Davis to share the story of these strange occurrences in the city throughout the week.
The hero film, also created by Amplify, which showcases everything Furby has gotten up to in NYC, will run on the Furby social channels. Hasbro will also be launching a new range of Furblets exclusive to Amazon with a Furby graffiti takeover of Amazon lockers around NYC.
Amplify is delivering the project, having won the work in November, with its CoLabs team taking a strategic approach to the creator collaborations and brokering the partnerships.
This professional campaign titled 'FURBY Makes Mischief in NYC' was published in United States in July, 2024. It was created for the brand: Hasbro, by ad agency: Amplify. This Experiential and OOH Outdoor media campaign is related to the Toys industry and contains 5 media assets. It was submitted about 1 year ago.
