Keep Them Safe

Agency: TBWA\Entelia

Billboard 1 - Keep Them Safe

Billboard 2 - Keep Them Safe

Billboard 3 - Keep Them Safe

Billboard 4 - Keep Them Safe


In Cyprus, road safety is a big issue. Many people do not belt up children on short journeys, and there are many road accidents daily. Therefore, as part of McDonald's Cyprus' ESG platform - Everyone's Tomorrow Matters, McDonald's wanted to highlight how important road safety is coming up to the summer season where there are far more cars on the road than the rest of the year. The campaign is a simple one, where the McDonald's Golden Arches are a symbol of support and protection, reminding parents and grandparents to buckle up their kids whilst travelling.

This professional campaign titled 'Keep Them Safe' was published in Cyprus in May, 2023. It was created for the brand: McDonald's, by ad agency: TBWA\Entelia. This Content, Digital, and OOH Outdoor media campaign is related to the Food industry and contains 4 media assets. It was submitted about 1 year ago.


Advertising Agency: TBWA\Entelia, Nicosia, Cyprus
Creative Director: Louis Katsantonis
Art Director: Georgia Evagorou
Campaign Manager: Sodoulla Georgiou
Campaign Strategist: Nicoletta Vlasiou
Photographer: Charis Evagorou


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.