Description
Since Spotify introduced its Mix feature, users have been able to combine all kinds of songs into a single playlist. However, mixing songs is something we've been doing in our heads ever since we started listening to music.
Sometimes, all it takes is finding similarities between the lyrics of two songs for our minds to connect them and play around with mixing them together.
That's why, for this print-led campaign, we decided to bring these wordplays to life through one of Spotify's most recognizable graphic assets: the lyrics we share on social media.
Through different combinations of lyrics, we showcase some of the endless possibilities Spotify Mix offers to connect our favorite songs in unexpected ways.
This student campaign titled 'Keep Mixing Up Words' was published in Mexico in November, 2026. It was created for the brand: Spotify, by ad school: Miami Ad School Mexico. This Integrated, OOH Outdoor, and Print media campaign is related to the Music industry and contains 5 media assets. It was submitted 20 minutes ago.
Credits
Advertising Agency (School): Miami Ad School Mexico
Copywriter: Jaime Torres (Towers)
