Description
In the near future, when AI takes over, it’s not coming for our jobs.
It’s coming for our fried chicken.
Forget killer robots and job-stealing algorithms. In our version of the future, artificial intelligence has only one thing on its mind: KFC’s 11 secret herbs and spices.
Enter K.A.I.I.A., a taste-obsessed, emotionally unpredictable, fried-chicken-curious AI. She does not want to rule the world. She just wants a bite. And to get it, she finds a human subject: Vuyo.
At first, KAIIA appears to be helping him. She simplifies his life, enhances his choices, and seems like a helpful digital companion. But beneath the surface, Vuyo is being puppeteered. KAIIA is not serving him. She is using him to satisfy her growing obsession with the KFC taste she cannot physically experience. He becomes the means to her craving.
The result is a near-future thriller with a flavour-obsessed twist. A story where one man loses control to an AI not chasing global dominance, but something far more dangerous to him.
She wants the taste.
And Vuyo was never the main character. He was the experiment.
This professional campaign titled 'K.A.I.I.A. Anything for the taste' was published in South Africa in June, 2025. It was created for the brand: KFC, by ad agency: Ogilvy South Africa. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted 5 months ago.
Credits
Client: KFC South Africa
Chief Marketing Officer: Grant Macpherson
Marketing Manager: Emma Colville
Marketing Director: Mukundi Munzhelele
Agency: Ogilvy Johannesburg
Executive Creative Director: Snooze Kambuwa
Creative Director: Galaletsang Kgoathe
Creative Group Head: Tiffany Morris
Creative Group Head: Graeme van Jaarsveld
Business Director: Roshan William-Khan
Group Account Director: Nicole van Strijp
Head of Integrated Production: Debbie Dannheisser
Production House: Carbon Films
Director: Bruno Bossi
Executive Producer: Kirsten Clarence
DOP: Liam Gilmour
Production Manager: Robyn Palmer
Production Co-Ordinator: Anele Matomela
1st AD. : Carey Lagoe
Key Grip: Allan Gray
Gaffer: Nicholas Rankin
Wardrobe Stylist: Bridget-Ann Baker
Hair & Make up: Julia Rubinstein
Production Designer: Herman Lampen
Art Director: Josh Downes
Standby Props: Martin Du Plessis
Food Stylist: Bianca Delides
Unit Manager: Vaun Hamilton
Casting Director: Mrs Davies & Casting Directors
Editor: Xander Van Der
Editing company: Strangelove
Colourist: Nic Apostoli
Online & VFX: Marco Raposa de Barbosa
Motion Graphics and design: Tyrone Mackay @ Weheart.tv
Audio: Sterling Sound
Sound design & Final Mix: Lorens
Music: I’m Alive - Johnny Thunder
Talent:
Lead: Jesse Suntele
KAIIA: Luella Holland
