All New Rigids Launch Film - BharatBenz x 8 Spades Advertising Pvt. Ltd.
Description
In 2024, BharatBenz unveiled its all-new range of rigid trucks through a first-of-its-kind, pan-India launch campaign. The rollout featured high-impact offline events across all Tier 1 metro cities, bringing together customers, dealers, and stakeholders in a powerful, on-ground experience. At the heart of the campaign was a launch film exclusively conceptualized and produced by 8 Spades Advertising Pvt. Ltd. — a visual narrative that captured the strength, innovation, and bold spirit of the new BharatBenz rigids. This campaign not only marked a major product milestone but also set a new standard for commercial vehicle launches in India.
This professional campaign titled 'All New Rigids - Truck Launch Campaign - 2024' was published in India in July, 2024. It was created for the brand: BharatBenz, by ad agency: 8 Spades Advertising. This Film medium campaign is related to the Automotive and Personal Transportation and Transport industries and contains 1 media asset. It was submitted 5 months ago by Co-Founder and Head of Spades Films: Sree Vempaty of 8 Spades Advertising Pvt. Ltd..
Credits
Client: BHARATBENZ
Client Team: Sankaralakshmi Sundaram, Shanthanu Chatoth, Santhosh Murugan, Nikita
Creative & Video Production: 8Spades Advertising Pvt. Ltd.
Director: SREE VEMPATY
Exec. Producer: Muthu (MKS)
Creative Director & Editor: Gokul Gnanasundar
Account Manager: Anjan Rajamani
AD1: Lokesh Raj M
Ad2: Kishore Kumar
Cinematographer: Dhanesh Nair
Drone 1 Pilot: Bala
Drone 2 Pilot: Isaipriyan
DIT: Rishi
Jimmy Jib Team: Allaudin and Co.
Asst. Camera Operator: Sakthi
Production Support: Ajith
Gaffer: Kumar
Lighting Unit: Kumar Cine Lighting Unit
Catering Unit: Nagaraj Cine Catering Unit
Smoke Machine Operators: Anand and Team
Sound Engineering: Gokul Dev and Team
VFX Artist: Lokesh Raj
Digital Intermediate: kirubaraj prince
