The new KFC on the island of Mallorca is located in the Polígono de Son Malferit, a commercial area popularly known as 'where IKEA is', so Colonel Sanders' company has installed a giant billboard on the island that combines its initials with the Swedish furniture firm's characteristic typography and colors to indicate the location of its new restaurant.
The Kentucky company's Twitter profile shared the graphic on Thursday, July 29, and Ikea responded to the graphic with a nod to its classic HUVUDROLL vegetable protein meatballs: Thank you KFC for telling people where the #ChickenChicken is: on our HUVUDROLL meatballs. The #PolloPollo claim is part of the strategy that KFC has been following in Spain for years because, on the Peninsula, when something is very good it is emphasized and said twice. The interaction between KFC and IKEA has already reached more than 1 million impressions and 6,000 interactions.
This action, developed by the agency PS21 and located on the road that goes from the capital of the island to Manacor, birthplace of tennis player Rafa Nadal, will be visible until September and is completed with a strategy in social networks and display to amplify the opening of the store, with the aim of encouraging traffic towards the last KFC opened in the Balearic Islands. 'The opening of this new restaurant is an opportunity to get closer to the inhabitants of this region. That's why we try to find local insights that allow us to be part of their everyday life', according to Beatriz Martinez, KFC Brand Manager.
This professional campaign titled 'You know where to find us' was published in Spain in July, 2021. It was created for the brand: KFC, by ad agency: PS21. This Outdoor medium campaign is related to the Food industry and contains 3 media assets. It was submitted over 2 years ago by PS21: Rebeca of PS21 DESIGN STRATEGY, S.A..
Advertising Agency: PS21, Madrid, Spain