Description
"Jungle Eyes" is a platform created by Tico's Wild Studio with the support of jotabequ GREY to conserve and study Costa Rica's jaguars through a network of non-intrusive automatic camera traps in the Costa Rican jungle. This project aims to protect and study these endangered animals and contribute to the conservation of the country's biodiversity.
Jungle Eyes' innovation lies in its revenue model, which has turned donations into sponsorships. Sponsors pay a monthly fee based on the number of cameras they choose to support. As more sponsors join, more cameras are added, expanding the coverage area. This model allows sponsors to become more involved in the project and be recognized as an integral part of the project if a scientific discovery is made thanks to one of their cameras.
This professional campaign titled 'Jungle Eyes' was published in Costa Rica in July, 2023. It was created for the brand: Tico's Wild Studio, by ad agency: Jotabequ Grey. This Direct medium campaign is related to the Other industry and contains 1 media asset. It was submitted 6 months ago.
Credits
Advertising Agency: jotabequ GREY, Costa Rica
Chief Creative Officer: Rafael Rivera Villanueva
Digital Lead: Juan C. Guerrero
Copywriters: Rafael Rivera Villanueva, Federico González, Charly Camacho
Designer: Christian Arias
