ADVERTISING

Dove

Watergraphy

Agency: BBDO

Description

Young woman are exposed to thousands of toxic influences on social media, that affect the most important thing when they are growing, their self-esteem. And most times people do not realize the damage that words generate.

This campaign teaches us the importance of being responsible on social media. Through an experiment based on the pseudoscience “The memory of water”. Where, together with an expert on the subject, we exposed negative and positive comments to water to see how it reacted.

The result was very different. When the water was faced with negative comments, there was an irregular and uneven result, but when faced with positive comments the water crystalized in a harmonious way.

We are mostly water, and realizing how these comments affect water, makes us question how they affect young woman, who are precisely in that age range where self-esteem begins to be built and it´s important to generate actions that contribute to promoting the responsibility that we all have in this process.

This professional campaign titled 'Watergraphy' was published in Chile in October, 2023. It was created for the brand: Dove, by ad agency: BBDO. This 360°, Content, and Film media campaign is related to the Beauty industry and contains 1 media asset. It was submitted 5 months ago.

Credits

Advertising Agency: BBDO Chile
Production Company: Alaska Films
Chief Creative Officer: Álvaro Becker / Francisco Cavada
Creative Director: Marcelo Soler / Matías Jorquera
Head Of Art: Joaquín Toro / Sergio Araya
Copywriter: Rena Sieveking / Ana Fernández
Art Director: Javiera Arriola / Javiera Calbacho / Pablo Orozco / Matías Cubillos
Sound Production Company: Clio
Photographer: Daniela Beltrán
Post production: Custom Image

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