Physicians Mutual’s internal creative team and full-service marketing and advertising agency Intermark Grouphave created “Wedding Joy,” a new spot to promote the insurance company’s health, life and retirement coverage, featuring brand spokesperson actor/comedian John Michael Higgins as a wedding planner. The ad begins running this month and will continue throughout the year on national cable, 12 local spot markets, and social media.
The objective of the ad is to increase awareness of the Physicians Mutual brand—and its health, life and retirement products, specifically. Intermark is Physicians Mutual’s agency of record.
Much like previous Physicians Mutual work, Higgins showcases his song and dance abilities while bringing humor to the campaign. When the nervous father of the bride is giving his wedding speech, Higgins’ character is in the audience coaching him through his earnest dad jokes. Later, on the dance floor, dad confides to him that Physicians Mutual “helped me with my retirement, and now this—it makes me want to get down.”
As he perfects his Running Man, the overjoyed performer pulls a tab on a breakaway tuxedo to reveal an even more festive sequined suit before breaking out some moves.
“At Physicians Mutual, we’ll help you find the coverage you need so you can have the retirement you deserve,” he says from the Conga line.
“The new spot draws a parallel between big moments in a family’s life—weddings and retirements, both of which need plenty of planning—and a trusted partner to help you through the process,” said Bob Gunia, senior vice president, Public Affairs Group at Physicians Mutual.
The ad, which has 30- and 15-second cuts, will run on cable outlets including Hallmark Channel, Hallmark Movies & Mysteries, HGTV, History Channel, The Weather Channel, ION and GAF; on social, it will target Facebook and YouTube.
This professional campaign titled 'Wedding Joy' was published in United States in March, 2023. It was created for the brand: Physicians Mutual, by ad agency: Intermark. This Film medium campaign is related to the Insurance industry and contains 1 media asset. It was submitted 2 months ago.
Client: Physicians Mutual
SVP Public Affairs Group: Bob Gunia
Art Director: Lindsey Mueller
Copywriter: Joe Szejk
AVP Corporate Communications and PR: Kari Webber
Creative Director: Chris Johnson
Agency: Intermark Group
Chief Creative Officer: Keith Otter
Creative Director: Shannon McGlothin
Associate Creative Director: Scott Shalles
Executive Producer: Chris Mann
SVP Managing Director: Paul Brusatori
Chief Strategy Officer: Josh Simpson
Production Company: Community Films
Executive Producer: Carl Swan
UPM: Lizzie Schwartz
HOP: Chris Spanos
Producer: Josh Rothfeld
Post Production: Carbon (via Whitehouse Post)
Editorial Company: Whitehouse Post
Editor: Brian Gannon
Assistant Editor: Melanie Newton
Music Company: SHINDIG Music+Sound
Music Executive Producer: Debbi Landon
HOP: Caroline O’Sullivan
Creative Director: Scott Glenn
Sound Design Company: SHINDIG Music+Sound
Sound Design and Mix: Dan Hart