Joaquines

What do you do if your budget doesn’t cover hiring a soccer player to be your spokesman? Hire someone who has the same name.
That was Kastner Madrid’s strategy to poke at Lea’s competitor, the number one global masculine skincare brand who’s ambassador is soccer legend Joaquin Sanchez.
Lea’s campaign was such a success that even the real Joaquin commented on it on his social networks. And Lea used the opportunity to remind its consumer that investing in innovation on their new Sensitive Care line was more important than investing on superstars.