Gary & Bary’s Peanut Butter

The first real AI ad

Agency: Lift


the first AI video ad that doesn't make fun of AI, but proves Gen AI is changing video in advertising.

Basically, it’s a peanut butter commercial. but with dogs, and all the video footage was generated using AI.

This professional campaign titled 'The first real AI ad' was published in United States in August, 2023. It was created for the brand: Gary & Bary’s Peanut Butter, by ad agency: Lift. This Digital and Film media campaign is related to the Food industry and contains 1 media asset. It was submitted 8 months ago by Director : Matan Cohen Grumi of We Lift Productions.


Agency: Lift, Tel-Aviv, Israel
Director, AI Creator, Editor: Matan Cohen Grumi
Additional Online Editing: Yuval Meron
Sound Mix: Yael Haim
Title Design: Shahar Hemmo

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