Waitrose and Saatchi & Saatchi kick start their new relationship with the launch of a marketing campaign for the new Japan Menyū range.
The campaign which launches on 4th October, has been created by Saatchi & Saatchi and bought by MG OMD, is built on our brand promise of ‘Food to Feel Good About’, and puts our high quality and great tasting products at the heart of the creative, showcasing how the new range can be ‘Good’ for so many of our customers and their busy lives.
One of the ads highlights that the Japan Menyū range is ‘Good for a midweek quickie’, while another’s messaging focuses on the dishes as ‘Good news for tired cooks’.
The series of ads will feature across print, audio, digital, display, LFDOOH and OOH, delivering a campaign with numerous touchpoints and therefore delivering impact and cut-through with our audiences.
This professional campaign titled 'Japan Menyū Dinner for Tonight' was published in United Kingdom in October, 2023. It was created for the brand: Waitrose, by ad agency: Saatchi & Saatchi. This OOH Outdoor medium campaign is related to the Food industry and contains 4 media assets. It was submitted 5 months ago.
CAMPAIGN TITLE: Japan Menyū Dinner for Tonight
ADVERTISING AGENCY: Saatchi & Saatchi
CCO: Franki Goodwin
EXECUTIVE CREATIVE DIRECTORS: Wendy Richardson, Sarah Hardcastle, Raphael Basckin
CREATIVE DIRECTOR: Ashley Milhollin
DESIGN DIRECTOR: Kris Miklos
DESIGNER: Lucien Bishop, Graham Puttock
PLANNING DIRECTOR: Craig Adams
MANAGING PARTNER: Alice Flanagan
BUSINESS LEAD: Nadia Singh
ACCOUNT DIRECTOR: Sarah Covill, Leela McElroy
AGENCY PRODUCER: Hannah Wood, Michelle Walton, Jess Nelson
MEDIA BUYING AGENCY: Jinita Doshi
MEDIA PLANNER: Manning Gottlieb OMD
PRODUCTION COMPANY: Prodigious
PHOTOGRAPHER: Jo Sidey:
PROD CO PRODUCER: Jo Hodge
POST-PRODUCTION COMPANY: Prodigious
POST-PRODUCTION PROJECT MANAGER; Diprika Chauhan
DEVELOPER: Ben Howard
HEAD OF MOTION GRAPHICS: Lizzy Rowlatt
MOTION GRAPHICS ARTIST: Kasia Nalewajka