In Sweden, skin cancer is up 100 % over the last 20 years. And we’re the 3rd most affected country globally. To break the trend, Sweden’s largest pharmacy wanted to teach Swedes sun safety.
Logic says “do a sunscreen campaign”. But sunscreen alone isn’t enough protection. Instead, we had to inspire Swedes to spend their summer holiday in the shade and out of the sun.
So, we opened a brand-new travel agency and made it the skin-friendliest in the biz by only selling trips to Sweden’s least sunny destinations!
This professional campaign titled 'Shadecation' was published in Sweden in June, 2023. It was created for the brand: Apotek Hjärtat, by ad agency: Wenderfalck. This Direct, Experiential, and OOH Outdoor media campaign is related to the Health and Hospitality, Tourism industries and contains 2 media assets. It was submitted 5 months ago.
Production manager: Nils Nyebølle
Copywriter: Anton Eriksson
Art Director: Tanja Peltoarvo
Creative Director/copywriter: Anders Malm
Art Director: Niklas Olovsson
Designer: Kajsa Holten
Key Account: Ola Granfelt
PR: Ida Aho
Research: Mikael Ivanov
Client/ PR Manager Apotek Hjärtat: Isabella Rönnmark