Fantastic fix

Agency: And Action

promo video for Lamel Cosmetics


Lamel is a Ukrainian brand that produces cosmetics that are accessible to everyone. They create innovative products and shape new beauty trends not only in Ukraine but also around the world.

The target audience of our promo is young girls. And they love experiments. That's why the message of our video is that we can be anything we want. Different every day. And at the same time, every time, we create a new image that suits our character and mood with the help of Lamel products.

And we wouldn't be us if we didn't use artificial intelligence as one of the elements of the story. Backgrounds generated through Stable Diffusion became the highlight of our promo and made us stand out among the competition.
Although only two actresses starred in the video, we had to conduct our biggest casting call. In total, we received 35 applications. And since we are advertising an eyebrow product, the main criterion for choosing models was cool, super-lush, thick eyebrows!

That was the main, but not the only, condition. The girls' appearance also played a significant role.

And as a result, we have a super pink (a bit Barbie-ish) video, but at the same time, a trendy and modern video. With the use of AI and two products from a cool Ukrainian brand. We like it, don't you?

This professional campaign titled 'Fantastic fix' was published in Ukraine in September, 2023. It was created for the brand: Lamel, by ad agency: And Action. This Digital medium campaign is related to the Beauty industry and contains 1 media asset. It was submitted 7 months ago.


Production Lead: Victoria Suprun
Producer: Ksenya Kurylyshyn
Creative Lead: Ivan Ischchenko
Director: Serhii Mysak
Copywriter: Mariana Fedyna
Editor: Ihor Malytskyi
AI stylization: Ivan Ischchenko


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