To celebrate Ramadan, the premium grocery store in Dubai & Abu Dhabi, Waitrose has taken the bold move to adopt all 30 phases of the moon into its logo throughout the Holly Month. Originally a brand from Britain, Waitrose has chosen to take steps to show its solidarity and commitment to celebrating Ramadan with people across the UAE. The logo change is part of a full-month campaign to celebrate Ramadan and offer shoppers tips for health and wellness over fasting period. it is the first time the brand has used it's logo in such a way.
This professional campaign titled 'Waitrose Moon' was published in United Arab Emirates in April, 2019. It was created for the brand: Waitrose, by ad agency: Omnicom. This Design medium campaign is related to the Retail Services industry and contains 2 media assets. It was submitted over 3 years ago by Art Director: Jayana Rashintha Silva of RAPP MENA.
Advertising Agency: RAPP, Dubai, United Arab Emirates
Managing Director: Mimi Nicklin
Chief Creative Officer: Ali Shabaz
Art Director: Jayana Rashintha
Art Director: Vanburn Gonsalves
Designer: Jayana Rashintha
Animator: Hassan Boxwalla
Account Management: Jessica Raby
Brand Representative: Morne Fourie