Waitrose Moon

Agency: Omnicom


To celebrate Ramadan, the premium grocery store in Dubai & Abu Dhabi, Waitrose has taken the bold move to adopt all 30 phases of the moon into its logo throughout the Holly Month. Originally a brand from Britain, Waitrose has chosen to take steps to show its solidarity and commitment to celebrating Ramadan with people across the UAE. The logo change is part of a full-month campaign to celebrate Ramadan and offer shoppers tips for health and wellness over fasting period. it is the first time the brand has used it's logo in such a way.

This professional campaign titled 'Waitrose Moon' was published in United Arab Emirates in April, 2019. It was created for the brand: Waitrose, by ad agency: Omnicom. This Design medium campaign is related to the Retail Services industry and contains 2 media assets. It was submitted about 4 years ago by Art Director: Jayana Rashintha Silva of RAPP MENA.


Advertising Agency: RAPP, Dubai, United Arab Emirates
Managing Director: Mimi Nicklin
Chief Creative Officer: Ali Shabaz
Art Director: Jayana Rashintha
Art Director: Vanburn Gonsalves
Designer: Jayana Rashintha
Animator: Hassan Boxwalla
Account Management: Jessica Raby
Brand Representative: Morne Fourie


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.